Ideas

Nike Water Projection

2012-02-20T09:27:33+00:00

The launch of New Air Jordan Melo M8, NYC. The successful launch event consist of celebrity appearances, helicopter & diver, and impressive water projections on a pier in the city. For those who get bored with traditional medium, this beautiful story was communicate through water screen which suddenly become talk of the town.
Produced by the partners of creative agency Wieden + Kennedy and Nike.

Bringing Speed to Life

2012-02-20T08:24:05+00:00

A campaign from UPS Indonesia to create awareness and communicate its promises, Express Delivery. Many pieces of Art installations, which visualized “speed”, was placed all over to city, both outdoor and indoor. Such as streets, office building, and lobby area. Speedy delivery boys were produced in many poses as a series for the campaign.

Mini Cooper Xmas Box

2012-02-20T07:58:00+00:00

A guerilla campaign by Mini Cooper Amsterdam to promote a finance deal (99€ a month) in Christmas season. Featuring packaging Mini Cooper gift boxes in notable locations around Amsterdam.

Trapped in a Schooner

2012-02-20T07:27:54+00:00

Newcastle Brown Ale installed a huge Geordie Schooner (the original Newcastle glass) in front of San Diego's Del Mar Racetrack. To create an illusion of people get “Trapped” inside the pint. This create an optical illusion which is good for photo shot. People can also upload their picture in order to get a free t-shirt from Newcastle.

National Geographic Live AR

2012-02-14T08:01:49+00:00

National Geographic Magazine had its road show tour in Shopping center. By installed an augmented reality machine to let people interact with variety of content that they can find on the National Geographic channel, such as dolphins, dinosaurs, leopards, spacemen and lots more.
The big digital screen and high-power camera was place in front of AW marker that is stuck to the ground. The content will be live once people step onto the maker

Domino Pizza Hero

2012-02-14T07:35:19+00:00

“Pizza Hero”, semi-real-time advergame which challenges you to battle people from around the world for the title of Pizza Hero. The game will let you making any kind of pizza you want against the clock. The score will be given based on quality of pizza and thow quick you can finish it.
Finally you can turn your pizza to real-life. Since this app will calculate the price based on your topping options then send the order to the actual Domino’s branch near your house.

Shadow Art

2012-02-14T07:13:52+00:00

Eyes catching Billboard / Art piece of Newcastle beer was debut at San Diego’s night life hub, the Gas Lamp district. Two famous NY shadow artists partnered with Newcastle to produce this shadow art with dozens of Newcastle Brown Ale bottle cap and 1 light source.

Tropicana: Brightens up London

2012-02-07T04:40:37+00:00

Creative activation idea from Tropicana, team up with art collective Greyworld to install an artificial sun in London’s famed Trafalgar Square.
A part of the juicemaker’s “Brighter Mornings” campaign, took 6 months to create and used over 60,000 light bulbs. The high-tech orb, broke the dawn an hour earlier for Londoners. This unique art installation has capture the public’s attention, especially providing a well-needed break from London’s dreary winter weather.

Horse Pen: Non-stop writing

2012-02-07T04:23:10+00:00

An outstanding outdoor piece to show the benefits of the product in creative manner. This billboard can also attract people attention without using electricity.
Using a blue rope to attached with a large mock up of a Horse Pen to create illusion that the pen is writing non-stop.

Bacardi Corto

2012-02-06T08:33:31+00:00

Bacardi Corto, an innovative addition to the international premium rum brand portfolio.
The spirit with 20% Vol comes in two flavors packaged in a glass embossed with Bacardi’s logo – bat wings and covered with aluminum lid.
By the German studio Feldmann + Schultchen.